[“Yeah, but you’re not supposed to judge people by what they look like”

Absolutely and I’ll stop when you do.]

Interesting. Can we send this to all the groups, folks, and entities in the US who make their living not by resolving problems, but by making sure people stay polarized AGAINST each other?

Purely rhetorical, of course. No one will screw up their paycheck.

Interesting article.

“By mid-2003, [yellow tail]‘s moving average
annual sales were tracking at 4.5 million cases.

Let’s take a look at the packaging. The boxes
serve the dual purpose of acting as eye-catching,
unintimidating displays for the wine, as the
bottles do with their simple, nontraditional, labeling.”

As soon as I read the post I realized that [yellow tail] was the actual label I was looking for when I wrote my post! I knew it was Australian, red, and had a ‘roo on it…. Ok, so if we’re not surprised that Australian wine has kangaroos on the labels, is the rest of the world surprised that Canadian wine doesn’t have beavers on it? But I digress…

“You shouldn’t judge a book by it’s cover!”
- Marketing relies on it
- Society ‘lives’ by it
- We live in denial and do it anyways

Design and presentation are important. Good post!

‘Trecked-forward’ from Francies post about snap judgements (http://francies.wordpress.com/2007/01/06/snap-judgements/) and was so impressed by this post I took the liberty to ‘track-back’ to it.

We shouldn’t judge something by its cover, that’s what everybody tells everybody, but we do nevertheless.