// August 16th, 2007 // 15 Comments » // Brain Dump, The MINeD Field
Fellow Torontonian Stefanie let us know of this “World Clock” over on Poodwaddle.com.
Although a very nicely designed clock, I wonder if the world really needs it.
Yes, yes, it brings awareness to the problems in the world, however, that is just my issue! At what point do we stop focusing on the problems and start focusing on the solutions?
Every single person that goes and views the clock comes away a little depressed. Those who don’t must be able to look at the 2% of the content (Births) and feel good that there are more babies in the world. (?!) That’s right, out of 50 items tracked, 2% is actually considered POSITIVE while the remaining 98% is decidedly (and intended to be) NEGATIVE.
I find myself asking the question: Why so much time on a downer, and not an upper?
Could a clock not have been created that shows (for example):
- Cancers Cured
- Diabetes Now Managed
- Swimming Lessons Taken
- Sought Help Rather Than Killing Themselves
- Condoms in Use
- Little Malaria Pills Taken
- Acres of Improved Agriculture
- Species Discovered
And the list goes on. Yes, I do hear the arguments welling up inside about the fact that we must draw attention to these problems in the world, and yes, I do agree that more people should know what is going on around them, but is this the way? In order to solve the challenge, do we focus our attention on the challenge, or do we focus on the solution? We know what the challenge is and we know why it is a challenge, yet where is the progress meter?
Changes in the world and changes for the better are happening constantly, and not by accident. We are aware of cancer, suicides, extinction, and leprosy and yes, there are numbers to go with them – heck, absolutely anything can be tracked, yet are these the numbers we want to be tracking?
Should we track the number of times you didn’t tell your significant other that you love them, or do we track the number of times you did?
Should we track the number of times you didn’t simply smile and say ‘Thank you’ when offered a compliment, or do we track the number of times you did?
Should we track your selfish acts, or your generous acts?
Should we track the bad things about your life, or the good things? What? The good things?! But if we take the bad stuff, make it into a fancy clock, and put it on the internet, surely it must be a good thing, right? It will make people more aware of the problems in your life, the number of incidents so far this year/month/week/day, and we can just watch the numbers grow! Won’t the world THEN be a better place? Oh, it won’t? Huh…
So then why do we accept the double-standard? The reality is that they are just simply numbers and we are the ones who are attaching meaning to them. If there was a number below ‘Cardiovascular Diseases’ that was increasing at a faster rate and was labeled “Cured Cardiovascular Diseases’, would we not attach a different meaning? The challenge is that there is no comparative information given, and the engineered meaning is that this clock is bad – fascinating – yet bad.
“Engineered Meaning”, in the negative sense, is quite possibly the worst thing going. It relies on speculation, and the general pessimism of society to attach meaning where there ought not to be any.
Take for example, a police car going down the street with it’s lights flashing. For most, the first reaction and meaning would be that something bad has happened and the police are responding. Could be an accident, a robbery, a domestic disturbance – whatever. Now it could be possible that that particular car is racing ahead to the next intersection to stop traffic to let the charity marathon pass through… All that happened is that a police car went by with it’s lights on – what we attach as the meaning is entirely up to us.
When we look at the clock, right now (as of my “now” when writing this), there were 700 injuries due to fire. So, is that good or bad? Well, bad if you’re one of the 700, yet good if you’re number 701 and the number is down from it’s usual 710.
Without comparative data, the numbers provided in the clock are simply that – numbers – no more, no less. With engineered meaning however, they have been selected so that the majority of the population will look at them and attach negative meaning. There is no comparative information to state facts that “yes these are bad numbers because they are up from last year” – no, they are just numbers.
Be careful what you attach meaning to and make sure it is indeed YOUR meaning… it affects how you view the world around you.
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