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	<title>LOGICal eMOTIONs &#187; sensibilid(ad)</title>
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	<description>Challenging that which you thought to be true.</description>
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		<title>Good Ad, Good Message, Poor Delivery</title>
		<link>http://tully.ca/blog/2008/03/14/good-ad-good-message-poor-delivery/</link>
		<comments>http://tully.ca/blog/2008/03/14/good-ad-good-message-poor-delivery/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 20:02:39 +0000</pubDate>
		<dc:creator>Tully</dc:creator>
				<category><![CDATA[Blog & Tech Items]]></category>
		<category><![CDATA[Brain Dump]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[cyclists]]></category>
		<category><![CDATA[delivery]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[sensibilid(ad)]]></category>
		<category><![CDATA[tests]]></category>
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		<description><![CDATA[FIRST, go and watch this 60s ad, then come back to the post &#8211; trust me, it&#8217;ll make more sense (ad opens in new window): Pretty great, eh? The challenge I have is that they specifically asked you to do something, then through a curve-ball at you, and made you feel bad that you didn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p><strong>FIRST</strong>, go and watch this 60s ad, then come back to the post &#8211; trust me, it&#8217;ll make more sense (<em>ad opens in new window</em>):</p>
<p><a href="http://www.dothetest.co.uk/" title="Do The Test" target="_blank"><img src="http://tully.ca/blog/wp-content/uploads/2008/03/dothetest.jpg" alt="Do The Test"  width="585" height="356"/></a></p>
<p>Pretty great, eh? The challenge I have is that they specifically asked you to do something, then through a curve-ball at you, and made you feel bad that you didn&#8217;t do something they also expected you to do but didn&#8217;t tell you about&#8230;</p>
<p>Yes, I agree, it is difficult to see something when you&#8217;re not looking for it, and never did I imagine to look for a break-dancing bear. Yet, at the same time I wasn&#8217;t supposed to. I was asked to count the number of times the white team made a pass. It&#8217;s like asking you to count the number of times you check your email, oh, and did you notice how many times the letter &#8220;a&#8221; was used anywhere in your email program? No, and why would I? It was never part of the process to begin with.</p>
<p>I see the message that they are trying to make &#8211; watch out for cyclists on the roads. Right, got that, but wait, isn&#8217;t that part of driving? If they were to ask you to count the number of passes, AND notice the dancing bear it would be a different situation &#8211; especially if you didn&#8217;t notice the bear too (when told to) which is exactly what is happening on the roads &#8211; which is the whole issue.<br />
Watching for cyclists, pedestrians, other cars, kids, dogs, old men with hats, people on cell phones, etc. etc.. IS PART OF DRIVING. It&#8217;s the people who don&#8217;t notice cyclists, and are dismissive about it falling under the responsibility of the driver to notice &#8211; these are the people who should be slapped in the face. Don&#8217;t slap the ones who count the number of passes or notice cyclists, thereby doing exactly what they&#8217;re supposed to do.</p>
<blockquote><p>Nod to <a href="http://sensibilid-ad.blogspot.com/2008/03/pay-attention-on-road.html" title="sensibilid(ad)" target="_blank">sensibilid(ad)</a></p></blockquote>
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